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With dating apps more popular than ever before, many are evolving to cater to the needs of a wider and more diverse userbase. The Drum investigates how leading platforms are utilizing UX design to make online dating a better experience for everyone.

The dating app space flourished throughout the pandemic, with millions of singles worldwide forced to re-imagine mingling amid lockdown restrictions and the need for social distancing.

Over the last year, up to 82% of singles have turned to online dating looking for love, and engagement has remained high on the platforms despite increasing screen fatigue and the limitations of multiple lockdowns.

But with increased usership has come ongoing conversations around the wellbeing of users on the platforms. Many dating apps have subsequently implemented new features in the hopes of keeping new users engaged, while also improving their safety and usability in order to foster a better environment for anyone looking for love.

Catering to communities

When it comes to online dating, there are a plethora of apps to choose from, from the more general cultural mainstays including Tinder, Bumble and OKCupid to the more niche dating apps that target specific demographics of anything from sexual orientation to religion and lifestyle.

Muzmatch is an app that caters specifically to people of the Muslim faith, emphasizing marriage as opposed to casual dating. Its founder and chief executive officer Shahzad Younas explains that the bespoke app works well for the Muslim community, who might struggle to find what they are looking for on a more general platform.

“When it comes to developing any app, identifying your user’s intent is crucial. Because the Muslim community is more focused on finding a life partner than dating casually, we designed the app with this in mind,” he says.

For example, while most dating apps ask users to agree to certain codes of conduct when signing up to the platform, on Muzmatch users are invited to take an oath when they sign up – confirming their intentions and agreeing to codes of conduct in line with the Muslim faith.

The app also features the possibility for users to add a third party to the conversation, which, as Muzmatch’s head of community Anisa Ameen explains, mimics how a chaperone would behave in real life.

“In the Islamic faith, generally if you were to go on a date or to meet someone, you would have someone else there with you, so this is replicated in the app,” she says.

“This would be someone in your contacts, usually a family member like a brother or a cousin – they don’t need to be a user on the app themselves. But they are there to make sure that you are comfortable and following the procedure when it comes to dating.”

In order to achieve transparency around the presence of a third party, Ameen and Younas explain that those who have opted to have one will have it clearly visible on their profiles, and both parties will have to opt in to the match before the third party user can review messages.

Consent conversations

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Ensuring that all users have clarity around their ability to consent to certain features on dating apps has taken on increasing credence as lockdown restrictions resulted in many platforms introducing enhanced features like audio and video chat, as well as voice messages.

Muzmatch introduced its video call capacities fairly early on in the first UK lockdown, featuring a double opt-in system that means both parties must agree to the call first before it can be enabled.

Younas says that the implementation of call features on the app helps protect users, as it means they can maintain contact within the app for as long as possible without having to disclose personal details such as phone numbers in order to call. He notes that as a result, 45% of video calls are actually started by women.

Tinder – the world’s most popular dating app – introduced its in-app call feature back in July of last year. Similarly, it features a double opt-in system which means that users cannot be called without their consent. A source from Tinder tells The Drum that company guidance suggests that users should now only consider an in-person meeting with someone they have spoken to over video chat – for the sake of verification of identity and assessment of trustworthiness.

Assuming false identities, or ‘catfishing’, on dating apps has been a dark reality of the platforms since their inception. However, enhanced features, including Tinder’s latest verification process, ensures that the app can take increasing responsibility for confirming people are who they say they are.

Rolled out in July 2020, Tinder’s photo verification software compares a posed photo taken in real-time to the images that appear on a member’s profile. It is designed to enhance the safety of members by ensuring authenticity and increasing trust in member profiles.

Speaking on its impact, Elie Seidman, Tinder’s chief exec, says: “Every day, millions of our members trust us to introduce them to new people, and we’re dedicated to building innovative safety features powered by best-in-class technology that meet the needs of today’s daters. This update represents an important step in driving our safety work forward.”

Creating a safe space

Other developments in what Tinder calls its ‘trust and safety work’ are two corresponding features named ‘Does this bother you?’ and ‘Are you sure?’ The former software, which was first rolled out in January of last year, scans messages for keywords and phrases that could cause discomfort to a receiver. The app then allows users the option of deciding whether or not they wish to receive this message by asking ‘Does this bother you?’ and allowing them to report the message if it does.

The latter addition, ‘Are you sure?’, was then developed following insights from ‘Does this bother you?’ and works with the sender by asking them if they are sure they want to send a message that could cause discomfort before they do. Tinder told The Drum that these innovations have caused the reporting of uncomfortable situations to spike by 32%.

Rainn is the largest anti-sexual violence organization in the US. Its president, Scott Berkowitz, says of Tinder’s latest developments that “by conveying their expectation for respectful communication, and letting users pause a moment to rethink a message that might offend, Tinder is engaging its community to create a safer platform”.

“By giving users an easy way to flag harassing messages, this new tool will help Tinder identify – and take action against – those users who are unwilling to act responsibly.”

With the global vaccination program now fully under way, dating apps will doubtless be forced to evolve further in order to cater to the needs of daters in a post-Covid world. They will likely have increased expectations of dating apps to keep them engaged – as well as safe – as they re-enter the dating world face to face.

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Free Dating Apps

The online dating revolution started more than a decade ago with numerous success stories emerging month after month.

However, despite all the happily ever afters, there is still a lot of stigma and criticism of internet romance. Skeptics simply do not think that you can find love on a dating app with the few success stories dismissed as flukes.

Are they right?

Is online dating a huge waste of time with no chances of success? Or is it the key to finding a crush vs love in a day and age where life seems to be in fast-forward mode?

Below is all you need to know about the skeptics’ points of view and why they are so tragically wrong.

To be honest, claims made by critics against online dating are not entirely without merit.

What makes online dating so hard?

Online dating is hard and has a significant failure rate.

Why?

Because as with offline relationships, online ones have their fair share of setbacks as well. And these setbacks make it difficult for people to succeed in finding love online and forming lasting relationships.

5 online dating challenges to overcome when looking for true love on dating apps:

It takes time to find the perfect match

The internet might make it easy to find connections quickly, but this is not a guarantee that it will be a perfect match.

This is one of the most frustrating things about online dating! You think you have escaped the long wait only to find yourself draining yourself of the very last drops of patience trying to find that right person for you.

It is basically like a long-distance relationship

Another major challenge that affects the success of online dating is distance. People often underestimate the power of physical contact in relationships, especially with mobile dating apps such as this 100% free online dating site.

Flirty texts and hour-long phone calls can only sustain your relationship so long. If you do not invest in getting to know each other offline and in person, the chances are that your relationship might not survive the distance.

It is a new concept we are still getting used to

Online dating might be a few decades old, but we still haven’t gotten the hang of it.

What is acceptable or unacceptable? What is your role? There are so many unanswered questions about this mystery, and uncertainty contributes to the skeptics’ case.

The fact that there seems to be no protocol or definite way of doing things limits the chances of success with online dating.

Maybe you have a direct style and would prefer to go straight into asking someone out than wasting time with small talk. If your matches do not feel that this is how online dating should work, then you will have problems.

This is just an example from many other discrepancies in people’s opinions of exactly how the process should work. And the differences do not exactly make match-finding easier.

Too many people are in it for casual flings

This is a challenge that people who are looking for serious long-term relationships face. Many online dating services have become platforms for casual hookups or men looking to have an affair with an older woman.

It is not what they were designed for, but it is definitely what people have turned them into. So, you might be in for a rude shock if you go to some of these websites looking for a lifelong partner.

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The cognitive overload phenomenon

Have you ever gone to the supermarket and found yourself stuck in one aisle because you couldn’t decide which of the two cereal brands to pick? Yeah, that is exactly what online dating is like, only on a larger scale!

Having options is a great thing. However, it can also be the reason why you aren’t finding love online.

Having so many profiles to browse and people to choose from could overload your brain. This makes it hard to form real connections as you are always distracted and wondering whether there is someone better out there.

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Overcoming the challenges – how to find love online

So far, one thing is clear – online dating is hard. However, this does not in any way mean that you cannot really find love on these platforms. The good news is that to every argument made by skeptics, there is an effective solution.

Below are a few tips that should help you get the most out of these dating apps and help you find your true love.

Know what you want and be clear about it

Defining the desired nature of the relationship you are looking for is very important. There is nothing wrong with wanting a casual fling. There is also nothing wrong with wanting the real deal with a successful offline relationship and the whole package.

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You need to be confident in your choices and also ready to share your expectations with anyone you are interested in.

Being honest about this is the best way to ensure that you not only get what you want but also avoid disappointment. It also helps you narrow down to sites that will offer you exactly what you want.

Use recent and realistic photos of yourself

There is a lot of trust involved in making online dating work. The last thing you want to do is start things off disingenuously.

First impressions matter a lot on these sites, and they tend to last. And like it or not, what people see on your profile picture is a huge part of that.

So take the “what you see is what you get” approach and make the photos flattering but realistic and, most importantly, real.

Put some thought into writing your bio

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If you have ever tried online dating, you know how real the concept of “plenty of fish in the sea” is on different platforms. You are not the only good looking one on there, so photos alone will not help you stand out.

Your personality could be what makes the difference between mindless matching and true intrigue. And the latter is exactly what you want if true love is your end goal. You have to get them curious to get to know more, and a catchy bio is the best way to do it.

Stay open-minded

We all have our types, whether it is a specific hair color and aesthetic or even a personality style. If you want online dating to work for you in terms of a long term commitment, you will have to throw that checklist out of the window and go in with an open mind.

There are all sorts of awesome people on these platforms. So give them a chance. You don’t have to try and match with everyone on the site. But if someone catches your eye, you shouldn’t dismiss them because they don’t meet a certain expectation.

Look for red flags

Things will be fantastic at first as you get to know each other. However, you should not let the rose-colored glasses blind you.

Don’t forget that this is an absolute stranger you are dealing with. Therefore, constant vigilance is a must if you want to protect your heart.

Keep your eyes peeled for red flags and run when you spot them.

Don’t stick to only one match

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Another tip if you’re trying to figure out how to find love online is to diversify. There is always the temptation with online dating to fall for the first person who gives you real attention. This happens a lot, especially if you haven’t been having any luck with love in the real world.

The best thing to do is play the field and get a better idea of what is out there. Get to know more people and figure out what you do and do not like.

However, don’t let this go on too long as it could hinder your ability to form genuine connections.

Stay active

If you really want to find true love online, then you have to commit to the process. You cannot just set up your profile and expect fate to do the rest.

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You need to be active on the platform, match with as many profiles that stand out as possible, and actually make efforts to interact with them. You also need to log in and switch things up on your profile regularly.

This will help you beat the algorithm and increase your visibility, and with it, your chances of finding awesome matches.

Be patient

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Love takes time. It doesn’t matter whether you met on a mainstream site, on a vegan dating site, or at the local library.

Patience allows you to take your time getting to know people you met online. Get to know who they are, what they like, and whether you would like to date them in real life. That way, you will not pressure yourself or rush into settling with someone who will not make you happy.

Use intelligent matchmaking

This will help solve the cognitive overload problem. If you are tired of being spoilt for choice, then consider online dating apps and websites with intelligent matchmaking services like the dating sites reviewed by DatingInspector.

These matchmaking services narrow things down for you, allowing you to interact with singles who would most likely be your perfect match. Most of these services require you to fill out forms and personality test sheets to make their job easier and more successful.

Move things offline as soon as possible

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Online dating creates a kind of safe bubble that can make you and your love interest complacent. It also, unfortunately, does not always paint a complete picture of what you are going to be dealing with.

Therefore, planning offline dates as soon as possible is a great way to move things in the right direction. Just make sure to choose a public activity for your safety and something you both share an interest in to avoid awkwardness.

So, can you find your love on dating apps?

The answer is YES in all caps, highlighted and underlined. You can and will find true love on dating sites.

All you have to do is be smart about your approach. Figure out what you want, put yourself out there, and be patient as your online cupids work their magic.